One of our clients, JMS Flagpoles (www.jms-flagpoles.co.uk) offers a service whereby they repair and maintain existing flags and flagpoles. A directive from central government told councils and other government establishments that they must look after their flags and flagpoles and fly the correct flags on recognised flag flying days (www.jms-flagpoles.co.uk/pdf/Flag_Flying.pdf).
A subsequent increase in Google keyword searches relating to repairs and maintenance allowed JMS and Online Selling to take advantage of this announcement. We quickly developed four one-page micro-sites with the domain names of www.flag-repair.co.uk, www.flag-maintenance.co.uk, www.flagpole-maintenance.co.uk and www.flagpole-repair.co.uk.
Within a matter of just 3 weeks these micro-sites were to be found dominating the front pages of both Google and Yahoo search results for keyword searches of Flag Repair, Flag Maintenance, Flagpole Repair and Flagpole Maintenance.
As you can see from the screenshots even today 9 months after they were first launched the search for Flag Repair has a micro-site at Position 1 in Google and at Positions 1, 2 & 3 in Yahoo. Interestingly Position 2 in Google is another site www.flagmakers.co.uk/flag-hire-and-repair.php which is a sister company of JMS Flagpoles.