Bad Back Chairs (www.badbackchairs.co.uk) promotes an ergonomic chair known as ACTIV5. The problem they had was that so do about 15 other resellers who were getting more prominent natural search results in Google searches.
Online Selling therefore designed a keyword rich mini-site promoting just the ACTIVE5. The content was unique and the domain was acquired specifically for this site. We applied advanced SEO techniques to the site and ensured an adequate number of relevant back-links were used.
After 18 months since launch, a search for ACTIV5 in Google still shows the mini-site www.activ5.co.uk being returned in natural Position 1 in the search results.