In March 2009, the ACT6 was another model that Bad Back Chairs (www.badbackchairs.co.uk) wanted to promote but they were a long way down the search engine results.
To help Online Selling instigated a three pronged approach to promote the chair and to improve the natural search results in the face of strong opposition.
Firstly we renamed the product with a long-tail to include more keywords into the domain. The product now reads www.badbackchairs.co.uk/Chair-for-Bad-Backs-ACT6-Medium-Back-Orthopaedic-Posture-Chair-with-Foldaway-Height-Adjustable-Arms-Our-Ref-ERGFACT6
In addition a micro-site was also developed for the ACTIV6 (the ACT6’s other trading name) and we also filmed and edited a product video that we uploaded to YouTube and included it on the website and micro-site.
The results were, and still are, extremely impressive. As you can see from the screenshot following a search for “ACT6 Chair” the micro-site is in Position 1, the long-tail domain name on the main Bad Back Chairs website is in Positions 2 & 3 and the videos for the ACT6 is the next items shown.