Email Marketing
Do you often wonder how to re-capture - or just keep - your existing customers? You've already done the hard work in selling to your customers in the first place so why start all over again?
You need to leverage your advantage and maximise your return from the customer you already have. Email marketing is brilliant at doing this!
When the initial sale took place, the customer obviously knew who you were and they must have also liked you enough to trust you to deliver your product or service to them. If they left with a good impression of your company and your services, then following up the sale up with regular email contact will greatly increase the potential for obtaining repeat business.
Our Email Marketing platform allows you to take full control of all your email marketing needs and transform them into successful business opportunities, time after time.
Managed or Self-Managed Email Marketing
We all have different levels of IT expertise so to cater for all we offer both a managed and self-managed service.
Managed Service
The managed service is the best for you if you have very little time or IT knowledge. We quite simply do everything for you from start to finish ensuring you run successful email marketing campaigns.
For example, we will handle the design and implementation of email templates, update your contacts list with address you provide us, and take care of the creation and reporting of all your campaigns. In effect, you'll just write the content for your email and we'll do the rest!
The cost of this service obviously varies depending upon the number of emails being sent and the frequency that you want to send them. However the cost of this service is not normally prohibitive - we have clients running campaigns from as little as £150 per month.
Self-Managed Service
For the more technically astute, the self-managed service will allow you to use our platform to send your campaigns and take responsibility for creating and managing your email templates, creating campaigns and analysing the results of the reporting module.
The cost of this service is purely down to the number of emails you send. You pay only for the emails you send - the use of the platform and all necessary training is absolutely free.
In reality, the majority of our clients use a mixture of these two services with Online Selling very often getting involved in the early stages of template creation and data manipulation but after sending out just a few email campaigns, the client becomes confident enough to manage the account themselves - it is that easy to learn.
Features of Our Email Marketing Platform
The features you receive with your account include:
Read More Creating Great Looking Emails
- We can handle the design templates
- Personalisation - "Dear Brian" your emails
- No advertising or banners on your emails
- HTML emails look the same in all email clients
- Your email can be tested against spam filters
- Free access to our Template Gallery!
Read More Manage Contacts Lists
- Unlimited number of contacts list
- Subscribe form on your own website
- Confirmed opt-in email
- Suppression lists
- Custom fields for extra data
- Export contacts to Excel
Read More Reporting and Analytics
- Open and click tracking
- Unsubscribe reports
- Compare multiple campaigns
- We can deliver reports to Excel
- Google Analytics integration
- Forward to a Friend reports
- Bounce (un-delivered) reports
- Track conversions and ROI
- Full activity report for each subscriber
- Top-class deliverability
Read More Deliverability and Data Security
- Support for Domain-Keys and Sender ID
- White-listed at major ISPs
- Industry leading mail servers
- Smart bounce processing
- Run your email through spam filters
- Multiple layers of data security
For further information or an informal chat about email marketing, please call Online Selling Ltd on 01457 861178 or email us and we will call you back upon receipt.
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