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General Features

• User friendly intuitive navigation
• Access your Admin area from any web browser connected to the Internet
• Create new Administrator accounts to share the workload of running your store

Your Orders

• View your Orders by months, weeks, days, during date ranges
• Export your Orders into a .csv or .txt file for import to Excel or other software

Customers

• Build up a comprehensive database of customers who have bought from you
• Search your entire customer database to target marketing or follow up on enquiries
• Create a customer profile on-the-go if your customer isn't near their computer
• Manage your customer's Wish Lists and target potential buyers with discounts
• Create numerous Memberships to give product discounts to special groups of customers
• View product ratings left by your customers and select the ones you want shown

Products

• Instantly search through your product database on any product detail - SKU, title, category, price, quantity, availability, shipping, RRP, and more.
• Quickly modify your products with a user-friendly interface that gives you access to every detail stored about your product
• Upload product images directly to the website - no messing around with uploading to servers
• Assign your products to multiple categories - but only maintain one SKU
• Create new products via the Admin interface or Import your inventory via spreadsheet
• Export your entire inventory details to CSV or TXT file
• Manage an easy-to-use Category structure to make browsing your store as easy as possible
• Assign Manufacturers to your products to allow Customers to search by brand

Website

• Have advanced control over your store's layout - you control a number of the layout options available, meaning you can change the look of your store without paying for a Developer
• View in-depth statistics and analysis of your store giving you a wealth of easy-to-understand information
• Create an unlimited number of static pages to use for promotional or marketing pages, create splash pages, the options are endless
• Integrate with Google Analytics to take advantage of their reporting features
• Full WYSIWYG editor in the Admin area to fully customise the text on all Products and Categories

Shipping

• Take complete control of your Shipping requirements by selecting which Shipping Methods you want to offer
• Select which countries around the world you want to Ship to
• You can even select which counties/states in each country you are prepared to ship to
• Choose to charge for Shipping by either product weight, order subtotal, flat charge, per item charge, or percent charge. You can even combine two Charges, i.e. charge by weight and per item basis. You can also set different Shipping charges for each item.

Marketing

• Set up Gift Certificates for marketing campaigns to drive traffic to your website
• Create Discounts for your products to incentivise customers to reach a minimum subtotal
• Send out Coupons to potential customers for specific products, or specific types of products

Payment

• Choose between a wide selection of payment methods for your store, including Credit Card, Check, Gift Certificate, Phone Orders, Fax Ordering, Money Order, Purchase Order, Cash-on-Delivery, Personal Check, Business Check, Wire Transfer, and more.
• Decide which Credit Cards you are willing to accept online, you can choose between Visa, MasterCard, AMEX, Maestro, Solo, Visa Electron, and more. * Please note the ability to accept certain credit cards will depend on your Merchant Account with your bank.
• Set up the correct Tax system for your store to add the current level of VAT to your products

Settings

• You really can take control of the running of your online store by using our Settings panel. You will find hundreds of different options which maintain and control a huge aspect of your store's operations.
• Decide which currency you wish to use as your primary currency, and choose to display an alternate currency for international customers.
• Control the flow of emails from your store - you decide who gets notifications and when
• Set up Bestsellers for your front-end store to draw attention to the products you really want to sell
• Set up a direct product feed into Google Base, allowing you to list your products on the most powerful Search Engine in the world

Security

• Payment area fully secured with a 256-bit SSL Certificate
• Notifications of failed login attempts
• Anti-fraud system validates the buyer's address during the Checkout process
• Black list specific IP addresses from accessing the website

Search Engine Optimisation

• Website easily accessible to all major Search Engines
• Custom Title, Meta Keywords and Meta Description tags available
• Search Engine friendly URLs
• Auto-generated XML Sitemap for Search Engines to index

Design

• Cross-browser compatible design means your website will display correctly every time
• Fast loading website meaning less Customer frustration and abandonment
• Rich media available for Products to enhance the Customer experience
• AJAX-powered Quick Search available allows the Customer to quickly find what they are looking for

Categories

• Unlimited categories for organised Product navigation
• Description and images available for Customer's use
• Detailed Search within specific Categories for Products
• Set up Featured Category products for promoted cross-sells

Customer Accounts

• Customers can easily Register for an account
• Customes can log in to their own account to view past orders, modify their personal details, or create returns tickets
• Customers can quickly log-in during Checkout to automatically load their Billing and Shipping details into the required fields
• Customers can save products into a Wish List for purchase at a later date
• You can specify Membership Levels for Customer Accounts, allowing you to provide discounts for Customers

Customer Reviews

• The Customer has the ability to read reviews left by previous Customers to choose between your products
• Customers can rate the products out of 5 stars, creating an Average Product Rating
• Customers can also leave written reviews of your products, which you have the option of allowing or denying