Pay Per Click (PPC)
Pay Per Click (PPC) advertising is the process of bidding for a range of keywords relevant to your business against your competitors and appearing in the sponsored listings of a search engine when a consumer searches for these keywords.
In the UK there are a number of search engines that use PPC advertising with the most popular being:
Managed PPC campaigns can play an important part in your online marketing strategy of generating leads and online sales and is a sure-fire quick and easy way of ensuring you have a presence on the first page of a search engine's results.
The beauty of PPC is that even though your company gets exposure on a search engines results page, against specific keywords that you specify, you only pay for the advert when someone actually visits your website and the chances are that the person who selects your advert is pre-qualifying themselves as having an interest in what you are offering.
Provided you have good quality landing pages that the person sees when they do click your ad, the chances are that you have every chance of converting that "lead" into a positive action whether it be getting an online sale, making and enquiry or just signing up for more information.
For further information or an informal chat about Pay Per Click marketing, please call Online Selling Ltd on 01457 861178 or email us and we will call you back upon receipt.