Search Engine Optimisation (SEO)
Every company or organisation has to some extent a brand. In some businesses the brand tends to be more important than others.
However, if one of your customers, or more importantly potential customers, types into a search engine words that they would use to help to find you on the internet - and you are nowhere to be seen in the search results - then this absence will have a negative connotation on your brand especially if you main competitor is at the top!
The higher you are in the natural search results the stronger your company is perceived.
This is absolute and utter rubbish. There is no myth, no secret and definitely no mystery when it comes to Search Engine Optimisation (SEO). Successful SEO is just a matter of common sense - and a lot of hard work!
The best ways in which to optimise a website is openly published on many excellent websites on the internet and in fact by Google themselves. Anyone who tells you that SEO is anything different is probably hiding something - like they don't know what they are doing or are afraid of hard work!
Surveys have shown that 72% of people ignore the Pay Per Click (PPC) adverts at the top of the page and go straight to the top of the "natural" searches instead.
The closer you are to that No.1 spot, the more chance you have of your website being seen and being clicked on.
Good question. Having spent what could have been a small fortune on getting your website up and running, the least you would expect now is for you to be on the first page of search results.
Unfortunately, professional designing and populating the website just isn't enough to get you there. Unless your web designers have implemented at least standard if not advanced SEO techniques & best practice when developing your site you will never be found very high, if at all, in the natural search results.
This is the reason why "Pay-Per-Click" advertising is so important to so many companies - at least by throwing money at a problem they will end up at the top of the page. It's a pity however that a fraction of the money wasn't spent on optimising the site in the first place - they could have probably saved a fortune and got even better results.
Search engines are battling for advertising revenue. The more people they can get using their search engines the higher they can charge advertisers. For this reason search engine companies are very focused on delivering the best results they can to users when they type in a search.
They do this by "ranking" every website based on different criteria and show what they believe is the most relevant at the top of the results in response to the "keywords" the user typed in. The better a site is optimised, the higher the chance of a top ranking.
There is a long list of factors that will positively, and negatively, affect a website's ranking with a search engine. The main ones are as follows:
The more relevant a web page is to the keywords typed into the search box, the better your ranking will be. For this reason it is essential that your pages contain unique quality content that the search engine believes will provide the searcher with the result he is looking for.
External & Internal Links
Getting a link from trusted highly ranked websites promoting your web pages is a major factor in obtaining a favourable position in the natural searches. With regards to links it is very much a case of a few high-quality links as opposed to many low-quality ones.
Internal links are also important and should not be ignored. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be.
Site Loading Speed
On 9th April 2010 Google announced that site speed was now being considered as a contributory factor in assessing a site's natural search ranking (click here to see the announcement).
Frequency of Refreshing Data on a Web Page
Search engines love new unique content that is updated frequently - this is why you get to see lots of blog entries high in the natural searches as they tend to be updated a lot more often than web pages.
Optimising each page for selected keyword usage is still a vitally important aspect to getting a good ranking. You need to select your keywords and use them throughout the structure and content of your webpage.
Without knowing your existing supplier we cannot really answer that but we know what we can do. We can work on your website to ensure that the ranking factors above are applied to your site to give you every opportunity of climbing the natural searches.
As the saying goes "It's not brain surgery" - it's just damn hard work!
Definitely not. Give us a call on 01457 861178 and we will happily discuss your best options to improve your natural search position.