In March 2009, the ACT6 was another model that Bad Back Chairs (www.badbackchairs.co.uk) wanted to promote but they were a long way down the search engine results.
To help Online Selling instigated a three pronged approach to promote the chair and to improve the natural search results in the face of strong opposition.
Bad Back Chairs (www.badbackchairs.co.uk) promotes an ergonomic chair known as ACTIV5. The problem they had was that so do about 15 other resellers who were getting more prominent natural search results in Google searches.
Online Selling therefore designed a keyword rich mini-site promoting just the ACTIV5.
One of our clients, JMS Flagpoles (www.jms-flagpoles.co.uk) offers a service whereby they repair and maintain existing flags and flagpoles. A directive from central government told councils and other government establishments that they must look after their flags and flagpoles and fly the correct flags on recognised flag flying days (www.jms-flagpoles.co.uk/pdf/Flag_Flying.pdf).