Here are some unbelievable facts and figures relating to video usage on the internet:
- In 2009 video usage on the internet grew by 62% from 2008;
- In 2010, 25% of all of the internet's bandwidth is taken up with video;
- Cisco Systems - the worldwide leader in networking - predict that that figure will rise to an astonishing 90% by 2013;
- By 2020 it is envisaged that video usage will be nearly 50 times what it was in 2009.
Let's put that into perspective.
In 2020 there will be enough video bandwidth traffic to fill 75 BILLION iPads, or put another way, this would be the digital equivalent of the entire population of the world sending messages continuously on Twitter for 100 years!
Is it surprising therefore that companies in 2013 that are not using video to get over their message are being left behind in the communication stakes?
With only a matter of seconds to engage a visitor to your website, a familiar looking video "box" will always catch the eye and will often be the difference between another disappearing visitor and one who stays around a while.
However, once you have gained their attention you need to get your message over to them quickly and what better way than using video - a medium everyone is used to?
What Can Video Be Used For?
Absolutely anything and everything.
Good use of video can improve your profitability in a number of ways. For example:
Why not put a video welcome message on your home page and on your main category pages visually explaining, for example, how to navigate the site or how to find important areas such as help files or special offers?
Consider putting product demonstrations online showing the features and benefits of a product that are sometimes difficult to get over by the written word itself. Another sales benefit could be using video to promote a new product or special offer - it is not exactly the same as being face-to-face but it is the next best thing and you can be anywhere in the world promoting your message without having to leave your desk!
Demonstrate how to set up a product after it has been delivered or how all the levers or buttons work. Consider producing a video to explain clearly the returns policy and how a product should be packaged for return reducing the chances of it being damaged in transit.
A 20 second video testimonial about your company or product will have a much greater impact than a written one. It's also a great way of giving something back to your clients - do you think anyone giving you a video testimonial won't look at it half a dozen times or so - and then go and tell all their friends and neighbours to have a look as well? It's a great FREE way to get your referrers to publicise your company.
A potential buyer who can actually see the quality and care that goes into the production of the product they are thinking of buying is much more likely to be impressed by seeing the video than by looking at an ISO certificate or reading a company statement about how good you are.
We have all grown up in the TV age and we are much more likely to believe what we can actually see rather than what we read. Isn't it about time that you used this medium to leverage your advantage over your competitors?
Other Benefits of Video Production
Search engines, like Google, absolutely love video. Do a search in Google for a product or service and regularly you will see a few video clips half way down the first page of the search results. This is a great way of being found by potential customers and when combined with your Social Media strategy, video is a very powerful tool to get your marketing message across.
For further information or an informal chat about how video production can work for you, please call Online Selling Ltd on 01457 861178 or email us and we will call you back upon receipt.